拥有成功广告生涯的21条忠告

　　　　　　　

　　01 Find the right place to gain as much experience as possible in the shortest amount of time. This may mean a hot-shop independent agency, a large multinational or hopping jobs every 2 years depending on the available options you may have.

　　找到一个适合你的地方，努力学习，在尽可能短的时间内争取获得尽可能多的经验。这可能意味着，去炙手可热的独资公司，大的跨国企业，或者两年跳一次槽都是你可供选择的选项。

　　02 Work somewhere that’s worthy of your time and talent. Don’t settle for any job.

　　去一个值得你付出时间和智慧的地方工作，不要拘泥于一个职位，一份工作。

　　03 Put more effort into your job than expected and do it cheerfully.

　　在你的工作岗位上要去花比预期更多的功夫去钻研，并且愉快地工作。

　　04 Become the most positive and enthusiastic adman in the agency.

　　成为公司最积极最热情的广告人。

　　05 Be forgiving of yourself and others. We’re humans and we make mistakes even when we only have good intentions. Don’t allow such mistakes make you lose sight of long term goals.

　　要懂得原谅自己和他人。我们是常人，即使有些时候我们的出发点是好的，也会犯一些错误。不要让这些错误影响你的长期规划。

　　06 Be generous with your contributions to the team’s work. Do not try to take credit for every idea you came up with.

　　团队运作的时候要用心，不要把每一个想出来的点子都归功于自己。

　　07 Persistence, persistence, persistence. Great work never just falls into your lap. You need to work for it, refine it, perfect it.

　　坚持，坚持，再坚持。好的作品从来不是凭空而降，你需要为它花心思，不断地改进它，完善它。

　　08 If you clearly see you’re going into the wrong direction with your strategy do not be afraid to stop and rethink everything even if it means you have to start everything from scratch.

　　如果你很清楚地意识到走了一条与自己规划不符的道路，不要害怕停下来重新考虑它。尽管这意味着你要绞尽脑汁将一切重新开始。

　　09 Discipline yourself to save money on even a modest salary. This will give you the freedom to change jobs when things go bad and will allow you to take meaningful holidays that refresh your mind and body.

　　要培养自己存钱的能力，即使你的薪水很微薄。这样的话在遇到一些糟糕的事情、你需要换工作的时候有足够的能力和自由去摆平它们，或者偶尔去度个假，来放松自己的身心。

　　10 Commit yourself to constant improvement. Technology and the industry is developing really fast. You have to keep up.

　　要保证自己一直在进步。科技和行业的发展都很迅速，你必须要跟上它们的步伐。

　　11 Commit yourself to quality. Do not ever settle for something less than your outmost best. Perfect your work till time allows.

　　要全身心投入到工作中，让自己有质的飞跃。不要总是将目光停留在一些自己没有把握胜任的事情上，在时间允许的情况下去完善它们。

　　12 Your professional happiness isn’t based on the number of awards or how much you make, but on the relationships you have with your colleagues and clients. Treat them with respect.

　　你的职业乐趣并不是靠你得了多少奖来获得，而是你和同事还有客户的关系怎样。和他们打交道的时候要重视、尊重他们。

　　13 Be loyal to your clients and your agency. It will be appreciated even by the competition.

　　对你的客户和公司要忠诚，这是很为人赞赏的品质，即使是在竞争当中。

　　14 Be honest with your work. Never lie or mislead the consumer. If you do you will feel miserable about your profession.

　　要有诚实这个职业操守，永远不要撒谎或者误导你的消费者。如果你这样做了，你会发现你工作生涯会很痛苦。

　　15 Be a self-starter. If you identify an idea take charge and go for it.

　　当你确定了一个创意，并且要接管它接下来的一切之后，要让自己成为一个自动的发动机源源不断地创造价值。

　　16 Do not blame others. If youre’ unhappy about something take the initiative to change instead of whining about it.

　　不要指责别人。如果你为一些事情烦心，要主动地进行自我调节，而不是一味地发牢骚。

　　17 Be decisive even if it means you’ll sometimes be wrong. Timing is everything in advertising.

　　即使你做的事情是错误的，也要果断，有主见。在广告行业中，时间就是一切。

　　18 Be bold and courageous with your work. When you look back on your professional life, you will regret the the things you didn’t do more than the one you did.

　　工作中要大胆自信，勇于冒险。否则当你回首你的工作生涯时，你会后悔你没做的事情，而不是某一件做过的。

　　19 Do not overestimate the value of formal education. Most successful adman never had formal advertising eduction. Real work experience is more valuable than any education.

　　不要高估正规教育的意义。很多成功的广告人从未接受过正规的广告学教育，实际工作经验比任何教育更有价值。

　　20 Eat healthy, do sports. Your mind and body are your only tools available to you. Do not abuse substances. Save them for those critical special times when you really need a boost.

　　合理膳食，多做运动。你的身心是你能利用的唯一的工具。不要妄用一些事实根据，把它们储存起来，在你真正需要的时候拿出来应对突发事件。

　　21 Don’t take all advice for granted. Pick what’s useful for you. Make up your own rules and change them at your will.

　　不要把所有的忠告都当成理所当然的真理。选那些对你有用的，将它们整合起来构建成你的体系，来代替你之前的不成熟的主观意识。